Merits of Using Conference Software From GVO

There are very many merits that may accrue as a result of using conference software. However using conference software from GVO has even more merits. Many people do not know about this as they always assume that any conference software is good for their businesses. However this is not the case as there are some that will keep on breaking down and affecting your communication with your vital business partners. The best thing about the conference software from GVO is the fact that it can hold over 2000 conference viewers at a go.

The software also has the ability to seat 10 people in the conference hall and they will all be able to use the tool with much ease and at the same time be audible. The other benefit is the file sharing. This simply means that if you want to send a file to someone in Japan while you are in the USA you can easily do so while using this software. The two parties can also be able to access the files contained in their partner through the desktop sharing feature on the software. There are people who want everything in their life to be according to their own specifications. If you are such kind of a person, then you can be able to customize this software and make it look the way you want. This software will reduce the communication budget to low amounts that can be easily raised. Those who need to constantly communicate with their colleagues can do so using this software rather than physically going to their places of work.

However there is one merits that beats all the rest and that has to be the money saving merit. With conference software you will be able to save costs in terms of the travelling costs. The money saved can be used to buy other services from GVO or it can be invested in other business ventures. The fact that this software is readily available from the GVO website should be enticing enough to make any business owner want to try it out.

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How To Use Social Media: The Crux Of Relationship Building

Analysis is now starting to come in on how many new customers have been generated by the big three social networks. It is looking like blogs, email and newsletters are still the more immediately effective way to reap new business. However, it is equally possible that those results reflect not the true potential of social media marketing but the ineffective use of those tools by man of the users. Thus far.

“How to use social media” is more than chatting with friends (or playing games) on Facebook and tweeting nothing but pricing and product specs on Twitter. I believe that by now, most folks know this, yet at the same time, I believe there is still an overwhelm and confusion about what to say and how often to say it. With the speed of updates flying by it is hardly any wonder that small business owners stall going online to market themselves.

The glib answer is that social media is best used to build relationships. This is a grand, but blurry statement that holds little tactical help. A better way to approach the topic is to consider the early 1990’s marketing excitement over the then new marketing one-to-one that was enabled by increasingly nimble technology. In one-to-one marketing, you would tailor your product to one buyer specifically. It was easy to describe, as a concept, but horribly expensive to implement and impossible to scale.

Enter then social media and suddenly there is the opportunity to market “one-to many.” And the most impactful way to talk that way is to make it look like it is a one-to-one conversation that draws many people in because they can relate to the subject discussed. This way, the conversation, targeted to one person – your ideal customer – yields more of the same time of people; people who can relate, people who have the same needs and same problems your business can solve. It’s a simple approach, that clears up much of the initial overwhelm.

With this mind, then, what do you say? You answer the ideal customer’s specific problem or tickle that one person’s sense of humor and you’ll find that others will enjoy the benefit and come to know you as an expert in that area. You have now created a “useful conversation” that people will forward to one another because it answers what others have wondered about and not been able to answer.

How often do you say? Some people can handle multiple touches a day, others prefer hearing from you once a week on a Sunday afternoon or once a month on the first Wednesday. What does your ideal customer prefer? What other things are they doing? When and where are they when they most want to hear from you? The answer to this question then helps you determine which particular social network you’re going to focus on.

While you need to have a presence on “the big three” – Facebook, Twitter and LinkedIn – there’s no reason you have to have your main focus be there. If your customers are usually listening when they interact with your product, you will likely want to use an audio blog to engage them in your story. Similarly, if your product is impactful visually, you will want to use a photo-sharing site and perhaps lots of video.

Once you focus on the specifics of your ideal customer, the one-to-one conversation becomes much easier to have, and it makes more sense for the rest of your fan base to follow. How to use social media is not best deployed when you gather as many contacts as possible. It is at its most effective when you just have the right folks in the network: lots and lots of your ideal customers.

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Implementing Digital Strategies: Smarter, Faster, Better

It is no secret that the world of business is evolving at what can only be called a blistering pace. What worked yesterday may not function today and it could very well be outdated tomorrow. There is perhaps no better example of this modernization than in the world of evolving digital strategies. Of course, implementing a successful digital strategy to meet the core needs of any business can be easier said than done. This is the primary reason why the task is generally outsourced to professionals in the industry; they appreciate the bespoke needs and infrastructure of unique companies. So, what are some of the most effective tips to follow when one needs to finally enter into the digital domain? Let’s take a closer look.

Internal Concerns
Just as any business is built from the ground up, we first need to consider how a digital transformation will affect the workplace. Will daily jobs be impacted by the use of digital tools? How much information will need to be stored in the cloud? Who will have access to this data and perhaps most importantly, how much training will need to take place in order to complete the transition? Identifying these variables will enable management to make sound decisions at the right times.

In most cases, it is best to find a team of highly enthusiastic individuals that will act as “champions” in regards to your digital strategy. These players will offer the firm support which is necessary to begin the digital transition. As we are all aware, motivation within the business tends to be quite contagious. In turn, this will enable others to take an active interest in the change. It is also a good idea to create new roles within the company (Lead Digital Coordinator could be an example here). These roles will be attractive opportunities for those who are enthusiastic and astute; the exact type of personality that is ideal when entering the digital domain.

Understanding Approaches
Before actively implementing any digital strategy, it is important to appreciate which techniques are those that will be most attractive to the customers themselves. This will help to separate the business apart from competition which may still be lagging behind. Also, never forget that emerging technology is another critical factor. What may be considered state of the art today may very well not hold that title in the near future. Once the software and the approaches are determined, these need to be clearly communicated to all team leaders and stakeholders. Not only will this help to increase levels of inter-departmental accountability, but the strategies themselves will be much more functional as opposed to being handled piecemeal. Finally, clear communications will help you to determine the feedback from the customers. If a strategy seems not to be working, it can be changed before it becomes what could turn into a major issue.

Out With the Old?
Although the core operations of the business are not likely to change, embracing the digital world will likely lead to some modifications. For example, catering to a larger and more international client base within the virtual world could require office hours to be modified. As mobile apps increase client engagement, a larger CRM team could be required. The key takeaway here is that an organization needs to become streamlined in order for the end customer to obtain the best possible experience. Older top-down approaches may no longer work. Flexibility needs to be embraced within all teams. Communications are likely to become faster and thus, a centralized platform must remain in place to maintain control and cross-functional accountability.

Using Resources
So far, we have examined some of the basic methodologies that need to be embraced during the transition. Now, we need to look at execution. Keeping team structures in mind (IT, sales, marketing and finance), what resources are needed? For example, which demographic is likely to respond the best with this new strategy? How long will the product be in development before it becomes available to this buyer persona? How does a certain digital product or service resonate within this customer base? Not only will this enable the business to solidify their strategy, but all employees involved will be well aware of their discrete roles (a problem all too present within many companies that have recently undergone a digital shift).

Product Support
It is expected that any new digital product will come with its fair share of questions. Not only will these need to be addressed using in-house techniques meant for employees, but outbound and proactive customer support is vital. Of course, any such support structure should be in place well before the release date. This will also include the necessary training for the employees and any time frame should be built around the time it will take to develop a robust knowledge and support infrastructure. As there are so very many digital products within the marketplace, a business that lacks support is likely to lose valuable business while the customers will simply move on to a competitor.

Product Over Technology
The user cares more about the functionality of the product as opposed to the technology which it employs. In other words, user experiences will be the ultimate determinant as to which digital avenues the company should explore. Otherwise, what may very well be a novel service may fall upon deaf ears. In this sense, “the customer is always right” is still the best maxim. How functional is the product, when is it needed and which platforms will provide the best user experience? Understanding these metrics will enable the business to make the right decisions at the right time.

Moving into the digital arena is all but inevitable for most companies. While this shift is indeed profound, it does not have to be daunting. These simple tips will help any enterprise build the flexible framework that is necessary to meet and exceed the demands of their customer base. Employing these digital strategies will offer the foundation for any business to grow well into 2015 and beyond. Now is the time to plan to do that.

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How to Bond With Your Family by Playing Games

Playing games is a great way to connect with your family. You have a lot of options at your disposal: console games, more traditional games, casual PC games, Mac games, etc. Many families already game together; you’ve heard of having really fun game nights and elaborate, well-furnished game rooms. It’s not hard to get started, and there are many different types of games to suit everyone’s taste. Numerous studies show that families who play games together bond with each other more naturally and make those connections last.

There are many ways to start playing games with your family. You can schedule a game night with your family, one every week if you want, or you can create a special leaderboard on your family’s favorite console and have everyone try to beat each other’s high scores. These are just two of the many ways to start. Choosing what games and schedule work best for your family is a piece of cake: just work with times that are already free and comfortable for everyone. I promise that with little effort, any family can start playing games with each other right away.

The types of games you can play with your family are numerous. Board games are great for social interaction with your children because they really get everyone talking to each other! Educational games can teach your kids how to do well in school and how to do well on homework. You can find games on any subject, from math to english to science and many others. There might be a more hardcore gamer in your family already, or it might be you! For that sort of family member, games that require more expertise would be fun to play together. He or she can teach the rest of the family the ropes. This makes for a fantastic family bonding experience.

The experiences you share with your family as you learn, teach, and play are priceless, and being able to share those experiences with everyone in your family is the key. Normal families these days might get bored with a weekly “family night,” but your family’s “game night” will be a sure success!

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